Top 15 Social Media Tools Every Marketer Should Know in 2025
Social media is a powerful way for businesses to connect with people all over the world. In 2025, social media will keep changing fast, and it will be even more important for marketers to use the best tools. These tools help save time, improve the quality of posts, understand the audience better, and get great results.
In this blog, you will learn about the top 15 social media tools that every marketer should know in 2025. These tools cover everything from creating posts, scheduling them, tracking how well they perform, listening to what people say about your brand, and working with influencers.
Whether you are new to social media marketing or have some experience, this guide will help you choose the right tools to grow your brand and reach more people easily.
Why Social Media Tools Are Crucial for Marketers in 2025
In 2025, millions of businesses will compete for attention on social media. Because of this, simply posting regularly is not enough. Marketers need smart tools to:
Save Time: Managing multiple social media accounts and posting daily can take many hours. Tools help automate tasks so marketers can focus on creating great content.
Get Better Results: Good tools provide data and reports that tell you what is working and what is not. This helps make smarter decisions.
Reach the Right Audience: Tools help you target the people who are most likely to be interested in your products or services.
Improve Engagement: Social media tools help you respond quickly to comments and messages, which builds strong relationships with customers.
Stay Ahead of Competitors: Using the latest technology and tools can give your brand an edge in the crowded social media world.
Criteria for Selecting the Best Social Media Tools
Before jumping into the list of tools, it’s good to know what to look for when choosing one:
Easy to Use: A good tool should have a simple interface so anyone can use it without difficulty.
Works with Multiple Platforms: You want a tool that supports Facebook, Instagram, Twitter, LinkedIn, TikTok, and others all in one place.
Strong Analytics: The tool must provide detailed reports to measure your success.
Good Support: It should have help available if you get stuck or have questions.
Affordable: Choose tools that fit your budget but still offer great value.
Scalable: As your business grows, the tool should be able to handle more accounts and users.
Top 15 Social Media Tools Marketers Should Know in 2025
Complete Web Development Using WordPress In 1hr | Academy Of Digital Marketing
Let’s dive into the top 15 social media tools that every marketer should know about in 2025. These tools are chosen based on popularity, features, ease of use, and value.
1. Hootsuite
Hootsuite is one of the oldest and most trusted social media management tools.
What it does: You can schedule posts for many social platforms like Facebook, Instagram, Twitter, and LinkedIn. It also lets you monitor social conversations and track performance.
Why marketers like it: Hootsuite saves time by letting you manage all social accounts in one place. It also offers strong analytics to see how well your posts perform.
Pricing: Starts with a free plan; paid plans begin at around $49/month.
2. Canva
Canva is a simple design tool that lets you create beautiful graphics for social media without needing to be a designer.
What it does: You can make posts, stories, banners, videos, and even presentations with easy drag-and-drop features.
Why marketers like it: It offers thousands of templates made for social media, so you can create professional visuals quickly.
Pricing: Free plan available; Pro plan costs $12.99/month.
3. Buffer
Buffer is a scheduling tool that focuses on simplicity and clean design.
What it does: Schedule posts for multiple accounts and analyze their engagement. Buffer also has a “Pablo” feature for quick image creation.
Why marketers like it: Buffer is beginner-friendly and has a strong reputation for reliability.
Pricing: Free plan available; paid plans start at $6/month.
4. Sprout Social
Sprout Social is a powerful tool used by many big companies.
What it does: It combines scheduling, analytics, and social listening in one platform.
Why marketers like it: It has great team collaboration features and excellent customer support.
Pricing: Plans start at $99/month.
5. Later
Later is a visual social media planner, mostly used for Instagram, but it supports other platforms too.
What it does: Drag and drop your posts on a calendar and schedule them in advance. It also offers hashtag suggestions and analytics.
Why marketers like it: Its visual calendar makes planning posts easy, especially for Instagram.
Pricing: Free plan available; paid plans start at $15/month.
6. BuzzSumo
BuzzSumo helps you find popular content ideas and influencers in your niche.
What it does: Discover trending content, analyze competitors, and find influencers to collaborate with.
Why marketers like it: It’s perfect for content marketing and influencer campaigns.
Pricing: Plans start at $99/month.
7. SocialBee
SocialBee focuses on content categorization and recycling, which means you can reuse your best posts automatically.
What it does: Schedule posts in different categories like promotions, tips, and engagement posts.
Why marketers like it: It saves time and keeps your feed fresh with less effort.
Pricing: Plans start at $19/month.
8. Sendible
Sendible is an all-in-one social media management platform for agencies and businesses.
What it does: Schedule, monitor, and report on social media posts across multiple platforms.
Why marketers like it: It supports many platforms and offers deep analytics.
Pricing: Starts at $29/month.
9. CoSchedule
CoSchedule is a marketing calendar tool that helps teams plan all marketing activities including social media.
What it does: Organize social posts, blogs, and campaigns in one calendar.
Why marketers like it: It helps keep everything on schedule and aligned with your goals.
Pricing: Custom pricing depending on team size.
10. Agorapulse
Agorapulse is a social media management and CRM tool.
What it does: Schedule posts, monitor conversations, and manage customer messages.
Why marketers like it: It has great inbox management to help you never miss any messages or comments.
Pricing: Plans start at $79/month.
11. Iconosquare
Iconosquare specializes in Instagram and Facebook analytics.
What it does: Offers detailed insights about followers, engagement, and best posting times.
Why marketers like it: It helps grow your Instagram and Facebook accounts using data-driven decisions.
Pricing: Plans start at $29/month.
12. Loomly
Loomly is a content creation and scheduling platform.
What it does: It offers post ideas, scheduling, and analytics in one place.
Why marketers like it: It helps teams collaborate on content easily.
Pricing: Plans start at $34/month.
13. Brand24
Brand24 is a social listening tool.
What it does: Monitors your brand mentions and tracks what people say about your business online.
Why marketers like it: Helps with reputation management and quick responses.
Pricing: Starts at $49/month.
14. Tailwind
Tailwind is popular for Pinterest and Instagram scheduling.
What it does: Schedule pins and posts with hashtag suggestions and analytics.
Why marketers like it: Tailwind saves time and boosts traffic from Pinterest and Instagram.
Pricing: Plans start at $15/month.
15. Influencity
Influencity is an influencer marketing platform.
What it does: Find and manage influencer campaigns with detailed metrics.
Why marketers like it: It helps find the right influencers and measure campaign success.
Pricing: Custom pricing based on needs.
Categories of Tools Covered
To help you understand the variety of tools, here’s a quick look at the main categories they fall into:
Content Creation & Design Tools
Canva, Loomly, Buffer (Pablo feature) help you create eye-catching posts and videos easily.
Scheduling & Automation Tools
Hootsuite, Buffer, Later, SocialBee help you plan and publish posts automatically.
Sprout Social, Iconosquare, BuzzSumo give you data about your social media success.
Social Listening & Monitoring Tools
Brand24, Sprout Social monitor conversations about your brand so you never miss important feedback.
Influencer & Campaign Management Tools
BuzzSumo, Influencity help you find influencers and run successful campaigns.
How to Choose the Right Tool(s) for Your Marketing Strategy
With so many tools available, how do you pick the right one?
Know Your Needs: Are you looking mostly for scheduling, content creation, analytics, or influencer marketing?
Try Before You Buy: Use free trials or free plans to test how the tool works.
Think About Budget: Start with affordable tools and upgrade later as your needs grow.
Combine Tools: Sometimes one tool cannot do everything. Use two or more tools to cover all your needs.
Consider Team Size: If you work alone, a simple tool might be enough. For teams, pick tools with collaboration features.
Future Trends in Social Media Marketing Tools
Looking ahead, these are some trends to watch:
AI-Powered Automation: Tools will use AI to create posts, suggest hashtags, and even reply to comments automatically.
Augmented Reality (AR) and Virtual Reality (VR): More tools will include AR/VR features for interactive content.
Better Influencer Platforms: Expect more data-driven influencer marketing tools with transparent results.
Privacy and Data Security: Tools will focus more on protecting your data and complying with laws.
Conclusion
Social media marketing in 2025 will be fast and competitive. Using the right social media tools can save you time, improve your content, help you understand your audience, and increase your marketing success.
The top 15 tools we covered here offer a variety of options for every marketer, from beginners to experts. Start exploring them today, try free versions, and find the perfect combination that works for your business.